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Keywords: E-commerce
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Journal Articles
Journal:
Management Research Review
Management Research Review (2026) 49 (3): 328–342.
Published: 11 March 2026
... RichardH@uscb.edu 08 05 2024 21 07 2024 03 04 2025 18 06 2025 06 02 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Fashion E-commerce Product-centric features Service-centric features Conversion rates COVID...
Journal Articles
Journal:
Management Research Review
Management Research Review (2022) 45 (11): 1450–1478.
Published: 11 January 2022
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only E-commerce Distribution strategy Customisation Consumer behaviour E-retailing industry Literature review Back in 2014, the Indian e-commerce market was valued at US$17.6bn and was expected...
Journal Articles
Journal:
Management Research Review
Management Research News (2004) 27 (8-9): 98–108.
Published: 01 August 2004
...Rama Prasad Kanungo In the last two decades application of E‐commerce is evolving from technology driven to more user driven. Thus E‐commerce has become synonymous with communication, strategy and business practices. E‐commerce aids to exchange information and execute transactions among enterprises...
