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Keywords: E-commerce success factors
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Journal Articles
Journal:
Management Research Review
Management Research Review (2016) 39 (1): 82–114.
Published: 18 January 2016
..., 2014). However, the scope of this current study is limited to conversion rates on e-tailer websites. © Emerald Group Publishing Limited 2016 Purchase intention E-commerce conversion rate E-commerce success factors Website satisfaction Online retailers (called e-tailers from here...
