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Keywords: Employer attractiveness
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Journal Articles
Journal:
Management Research Review
Management Research Review (2019) 42 (6): 721–739.
Published: 11 February 2019
...Faiz Ahamad Purpose Job information through word-of-mouth (WOM) has a crucial impact on employer attractiveness. The phenomenal rise of social media offers alternate WOM platforms for sharing job information, which is quite different from traditional face-to-face WOM. The purpose of this paper...
