...Shubhangi Bharadwaj Purpose This study aims to explain the relationship between employer branding, social media, online reviews and intention to apply for a job vacancy (IAJV), which organizations should ponder upon while designing branding campaigns. Design/methodology/approach The sample...

...Paul Kivinda Muisyo; Qin Su; Mercy Muthoni Julius; Syed Far Abid Hossain Purpose The purpose of this study was to compare the effect of GHRM practices on employer branding among firms in developed and developing economies. Design/methodology/approach This study applied a cross-sectional survey...

...Madduma Hewage Ruchira Sandeepanie; Prasadini Gamage; Gamage Dinoka Nimali Perera; Thuduwage Lasanthika Sajeewani Purpose The purpose of the article is to investigate the role of talent management and employee psychological contract on employer branding and to develop a pragmatic conceptual model...

...Shubhangi Bharadwaj; Mohammad Yameen Purpose The study aims to explore the relationship between the employer branding (EB) dimension of corporate social responsibility (CSR) and employee retention (ER) while testing for organizational identification (OI) as a mediator, within a single framework...

...Alka Rai Purpose To deal with the agenda of extensive research to establish employer branding as a valuable Human Resource (HR) practice, this study aims to examine perception of seafarer to explore the attributes related with employer branding in maritime industry. This study intends to explore...