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Journal Articles
Journal:
Management Research Review
Management Research Review (2012) 35 (12): 1153–1169.
Published: 26 October 2012
... in family decision making. Marketers should take these observations into consideration while designing and implementing global sales promotion and advertising strategies. Originality/value The paper makes a much needed contribution to the extant literature on Indian children in the age‐group 8‐12 years...
