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Keywords: Fan page
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Journal Articles
Journal:
Management Research Review
Management Research Review (2017) 40 (3): 310–330.
Published: 20 March 2017
...’ profile pages but also the eWOM taking place on various fan pages of Facebook. Fan page on Facebook is a distinctive development designed upon social media and is considered by marketers as a very important tool to develop WOM communication because of their community and interactive characteristics...
