...Verónica Baena Purpose This paper aims to identify the driving variables in the franchise decision to expand abroad. It also explores the effect of a set of factors on the intensity of the internationalization process pursued by franchise companies. To achieve this goal, the author considered...

...Verónica Baena Purpose This study aims to enhance the knowledge that managers and scholars have on franchising expansion. In this sense, it is worth mentioning that although the body of literature on international management focusing on emerging markets is growing, the attention paid to the Latin...

...Theeranuch Luangsuvimol; Brian H. Kleiner States that franchising has grown into a dynamic and mature business activity, with varying types of public recognition. Looks at what types of franchise are available and gives eight arguments to advance prospective franchisees in their decision. Sums up...

...Alvaro Mello; Fabrio Setton Offers an overview of the well‐established and growing franchising sector in Brazil, which encompasses almost 1,000 brands in 23 different sectors; lists the sectors involved and a number of the major foreign chains operating in the country, together with statistics...

...Nitin Sanghavi Assesses the benefits and limitations of franchising as a tool for the development of small‐to medium‐sized enterprises (SMEs); focuses on the use of franchising in transitional economies, with particular reference to central European countries. Reveals that franchising ‐ with its...

... to entry. © MCB UP Limited 1998 Franchising Market entry Strategy Volume 21 Number 11 1998 Biographical Notes Richard Beilock is a Professor of Food and Resource Economics at the University of Florida, Senior Transport Adviser to US Aid in Development for Armenia, and the former Pew...