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Keywords: Global franchising
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Journal Articles
Journal:
Management Research Review
Management Research Review (2018) 41 (2): 202–224.
Published: 15 March 2018
... the research hypotheses. Findings Results conclude that that franchisor’s brand awareness plays an important role in the decision of becoming a global franchise chain. In addition, the franchising experience, business orientation (product versus service), the international franchise ratio and the company...
