Keywords: Halal marketing
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Journal Articles
Management Research Review (2015) 38 (6): 640–660.
Published: 15 June 2015
... collected through structured questionnaire having seven-point Likert scale. It was divided into eight sections with statements measuring Halal Awareness, Halal Marketing, Subjective norms, Religion and Religiosity, Attitude, Subjective norms, Perceived Behavioural control, Halal Certification and Purchase...
Journal Articles
Management Research Review (2013) 36 (4): 326–358.
Published: 22 March 2013
... market‐based screen of market capitalization and liquidity is also considered. © Emerald Group Publishing Limited 2013 Islam Stock markets Returns Shareholders Investments Emerging markets Islamic index Halal marketing Customer perceived value The past two decades have...

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