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Keywords: Herding
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Journal Articles
Journal:
Management Research Review
Management Research Review (2020) 43 (11): 1441–1459.
Published: 09 June 2020
... of investor sentiment and outlines the role of its factors (herding, media factor, advocate recommendation and social interaction) during the investment decision-making process. Design/methodology/approach In this paper, data were collected using a structured questionnaire survey from Indian individual...
