...Simone Guercini; Matilde Milanesi Purpose This paper aims to provide a wide picture of studies on heuristics for international decision-making with a focus on foreign market entry. This paper systematically reviews studies published in the international business and international marketing domain...

... for future research on this subject. In this regard, Tversky and Kahneman (1974 , Kahneman and Tversky, 2001) and Klein (1999) mark a milestone on this pathway. In particular, Daniel Kahneman formalizes the existence of a set of heuristics in humans, namely, cognitive shortcuts that affect decision...