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Keywords: Higher education institution
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Journal Articles
Journal:
Management Research Review
Management Research Review (2024) 47 (12): 1901–1915.
Published: 12 August 2024
... Mobile phone operator Higher education institution Marketing management Although much research on branding and brand hate has been accomplished, the dominant focus remains tangible products. However, strategies cannot perform equally to execute the service strategy (Shen et al., 2022...
