...-based CF. The purpose is to understand how the presence of an established brand in a CF campaign can affect backers’ funding choices and the reasons behind them. To this end, the authors combine principles from identification, brand relationship and self-determination theories. Design/methodology...

...Charlie C. Chen; Jiinpo Wu; Yu Sheng Su; Samuel C. Yang Purpose More hospitals and caregivers are realizing the importance of radiofrequency identification (RFID) technology in the face of increased healthcare costs, medical errors, and pressure of governmental mandates. The necessity...