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Keywords: Innovation adoption
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Journal Articles
Journal:
Management Research Review
Management Research Review (2017) 40 (4): 378–409.
Published: 18 April 2017
... with customer adoption extends the current knowledge on service innovation. Innovation Service innovation Competence dimensions Diffusion of innovation Innovation adoption Innovation competence Customer adoption of new products (Nakata and Weidner, 2012 ; Slater and Mohr, 2006) and services...
