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Keywords: Intention to apply
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Journal Articles
How the interplay of social media usage and online reviews generate intention to apply for a job vacancy: an employer branding-based agenda
Available to Purchase
Journal:
Management Research Review
Management Research Review (2024) 47 (3): 441–463.
Published: 11 August 2023
...Shubhangi Bharadwaj Purpose This study aims to explain the relationship between employer branding, social media, online reviews and intention to apply for a job vacancy (IAJV), which organizations should ponder upon while designing branding campaigns. Design/methodology/approach The sample...
