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Keywords: Inter-functional coordination
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Journal Articles
Journal:
Management Research Review
Management Research Review (2022) 45 (10): 1275–1295.
Published: 28 December 2021
... validity of the scale. Originality/value The study develops a valid measure of MO with a major focus on market intelligence. The study proposes MO as a function of customer orientation, competitor orientation, inter-functional coordination and market intelligence which was largely ignored...
