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Keywords: Internal marketing
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Journal Articles
Journal:
Management Research Review
Management Research News (1999) 22 (7): 1–11.
Published: 01 July 1999
... when complex procedures are broken down. States that internal marketing is a critical issue facing marketing professions, human resources and other executives. Argues that if poor service is provided between employees it is unlikely that good service will ultimately be provided to the external customer...
