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Keywords: International humanitarian causes
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Journal Articles
To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Available to Purchase
Journal:
Management Research Review
Management Research Review (2022) 45 (4): 524–544.
Published: 30 August 2021
...M. Deniz Dalman; Subhasis Ray Purpose There are vast opportunities for nonprofit organizations (NPOs) globally to find support for international humanitarian causes. However, donors/consumers are not always willing to contribute for such causes. This study aims to investigate how potential donor...
