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Keywords: International new ventures
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Journal Articles
Journal Articles
Management Research Review (2017) 40 (5): 494–516.
Published: 15 May 2017
...Sven M. Laudien; Birgit Daxböck Purpose This paper aims to challenge the up to now mainly product-centered view on international new ventures by analyzing the influence of service orientation on new venture internationalization behavior. It especially focuses on the utilization of specific market...

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