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Keywords: International universities
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Journal Articles
Journal:
Management Research Review
Management Research Review (2023) 46 (12): 1852–1864.
Published: 27 June 2023
... other variables to enhance the model. Practical implications This paper presents theoretical and managerial implications for higher education branding and marketing. Originality/value To the best of the authors’ knowledge, this study could be the first to discuss the international university...
