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Keywords: Intrinsic and extrinsic motivation
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Journal Articles
Consumer-company identification: a review and empirical contribution
Available to Purchase
Journal:
Management Research Review
Management Research Review (2024) 47 (9): 1289–1306.
Published: 09 April 2024
... responses. Structural equations modeling was used to examine the data. Findings Findings show that identification mediates the effects of intrinsic and extrinsic motivation on sport supporters’ loyalty and explain 90% of the variance in that construct. In addition, identification mediates the adverse...
