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Keywords: Involvement
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Journal Articles
The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
Available to Purchase
Journal:
Management Research Review
Management Research Review (2024) 47 (10): 1626–1653.
Published: 18 June 2024
...Matti Haverila; Kai Christian Haverila; Caitlin McLaughlin; Akshaya Rangarajan; Russell Currie Purpose Against social cognitive and social exchange theories, this research paper aims to investigate the significance and interaction between perceived knowledge, involvement, trust and brand community...
Journal Articles
Harley‐Davidson Motor Company
Available to Purchase
Journal:
Management Research Review
Management Research News (2000) 23 (7-8): 121–127.
Published: 01 July 2000
... and statistical operator controls. Highlights two‐way communication, management involvement and a culture that is not afraid to fail. Promotes a new relationship with unions and lists nine “musts” for employee involvement. © MCB UP Limited 2000 Volume 23 Number 7/8 2000 Harley-Davidson Motor Company...
