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Keywords: Job seeker
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Journal Articles
Journal:
Management Research Review
Management Research Review (2019) 42 (6): 721–739.
Published: 11 February 2019
..., student as the subjects, etc. Practical implications The present study suggests using t-WOM and s-WOM to attract talented job seekers. Originality/value This is the first study to analyze the differential impact of t-WOM and s-WOM on employer attractiveness. Faiz Ahamad can be contacted...
