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Keywords: Labelling
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Journal Articles
Management Research News (2008) 31 (2): 125–141.
Published: 25 January 2008
...Magnus Hultman; Robert A. Opoku; Esmail Salehi‐Sangari; Pejvak Oghazi; Quang Thong Bui Purpose This paper aims to gain a better understanding of how Swedish branded goods manufacturers (BGMs) deal with the increased usage of private labels. Design/methodology/approach The approach takes...

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