...Chad Milewicz; Carl Saxby Purpose This paper develops and tests a model depicting the drivers of organizational leaders' intentions to use social media for in‐bound customer communications in a political marketing context. This model improves practitioners and researchers understanding of what...

...Brandon Kilburn; Tommy Cates Purpose The purpose of this paper is to examine the influence of leader behaviors on follower attitudes and intentions toward providing voluntary upward feedback to their leader. Design/methodology/approach This experimental study exposed subjects to one of three...