... of digital marketing among TSMEs. Design/methodology/approach The quantitative literature review method is adopted to analyze 50 articles published in high-ranking journals from 2011–2021. The selected papers were reviewed to quantitatively present the popular theoretical frameworks, constructs...

...Aswathy Sreenivasan; M. Suresh Purpose The purpose of this study is to provide a literature review of the past literature on the use of blockchain for attaining sustainability in start-ups, covering major characteristics of current findings, limitations and prospective study possibilities...

...-use rights only Value co-creation Bibliometric analysis Co-citation analysis Co-word analysis Literature review Value co-creation (VCC) is considered one of the fundamental premises of service-dominant logic (SDL), which was proposed in the first decade of this century (Vargo...

... to examine heuristically based decisions for foreign market entry. Design/methodology/approach This paper proposes a systematic literature review and an in-depth analysis of 32 papers published between 1997 and 2021 dealing with foreign market entry and the use of heuristics for international decision...

.../approach This paper is based on a systematic literature review on e-fulfillment focusing on marketing and operations issues therein. This systematic literature review consists of a critical review on e-fulfillment under planning (review question initialisation), searching (literature search), screening...

... to screening, to eligibility assessment, to inclusion (Liberati et al., 2009). Using the PRISMA approach, the analysis built on previous literature reviews with a procedural approach informed by prior research in the methodological and entrepreneurship literature (Pittaway et al., 2004...

... and integration of scattered empirical findings into theory. Design/methodology/approach A systematic literature review approach was adopted, with a total of 34 articles published between August 2007 and April 2020, from which 240 idiosyncratic dynamic capabilities were identified. The taxonomy...

...Bingfeng Bai; Junjun Gao; Yang Lv Purpose This paper aims to assess the links among these demand chain constructs by conducting a full-scale systematic review of all demand chain management (DCM) literature reviews published in marketing and operations management journals from 2013 to 2020...

...@uj.ac.za 06 07 2020 29 09 2020 04 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategic management Firm performance Literature review Industry effect Country effect Firm effect Variance decomposition...

... to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Business intelligence Literature review Synthesis Process Antecedents Outcomes The business intelligence (BI) process...

... database to search and extract the publication data for articles that cite Mizruchi (1996) . Scopus offers extensive coverage of literature, with strong coverage for business and economics research (Levine-Clark and Gil, 2008). Scopus has been used in various citation analysis and literature reviews...

... opportunities) and “reconfiguring” (i.e. reconfiguring the enterprises’ assets to maintain competitiveness). Information systems Strategy Literature review Dynamic capabilities Text mining Machine learning Topic modeling Latent Dirichlet allocation (LDA) The conceptual framework of dynamic...

... development in VT. Findings The conclusion offers a precise visualization of the research on early trust development in VT that identifies new research opportunities, particularly valuable for new field research. Research limitations/implications This literature review could be useful to both...

...Corrado Cerruti; Ernesto Tavoletti; Cecilia Grieco Purpose Academic research on management consulting or having management consultancy as the main research field is huge as the sector is a strategic one for management innovation, but a systematic and updated literature review is missing...

... the relevance of the study and 110 articles were then considered for initial review. The abstracts of these articles were reviewed. In total, 44 research papers were finally selected for directing our literature review process. The analysis of the literature was done thematically based on in-depth understanding...

... connections between these two terms, there is a need to investigate the latest trends with regard to these important topics, and to put a particular focus on the emerging paradigm of open innovation. Thus, this paper aims to provide a systematic literature review (SLR) about the relationship between M...

... contributions to the field of co-marketing research and the different perspectives scholars have adopted in analyzing the topic. Design/methodology/approach A literature review has been developed, as its lack seems to be a major hindrance to the development of related studies. A specific focus has been made...

... the current nature of academic research in this area and will provide an added advantage to managers for understanding the impact of CSR activities on consumer behavior. Originality/value This is the first academic literature review on consumer perspectives toward CSR, and it provides a bibliography...

... and assessment of these papers in terms of their role in enabling flexibility. Findings – It is seen from the literature review that most of the research in the field of flexibility was done in developed countries, and further empirical research with respect to manufacturing flexibility and firm...

... question(s). It can be argued that drawing such a navigation map is an art in which prospective researchers need to be trained. © Emerald Group Publishing Limited 2005 Knowledge management Knowledge transfer Literature review Research question Navigation process Source material...