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Keywords: Loyalty programs
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Journal Articles
Journal:
Management Research Review
Management Research Review (2016) 39 (8): 879–898.
Published: 15 August 2016
...Sreejesh S.; Abhigyan Sarkar; Sudeepta Pradhan Purpose This study aims to investigate how the influences of store loyalty programs on store loyalty and store relations can be mediated by the store satisfaction-love framework. Design/methodology/approach The survey data were collected from...
