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Keywords: MS310
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Journal Articles
Journal:
Management Research Review
Management Research Review (2022) 45 (6): 735–759.
Published: 17 September 2021
... 14 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer-brand relationships Purchase intentions Brand loyalty Brand tribalism Marketing management Anthropological perspective Self-expressiveness brands MS310...
