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Keywords: MS310
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Journal Articles
Brand loyalty through brand tribalism: an anthropological perspective
Available to Purchase
Journal:
Management Research Review
Management Research Review (2022) 45 (6): 735–759.
Published: 17 September 2021
... perspective) suggested multiple facets to explain the construction of brand tribalism. Consumer-brand relationships Purchase intentions Brand loyalty Brand tribalism Marketing management Anthropological perspective Self-expressiveness brands MS310 Brand tribes are escalating...
