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Keywords: Magazines
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Journal Articles
Journal:
Management Research Review
Management Research News (2008) 31 (5): 386–398.
Published: 25 April 2008
...Khalid S. Soliman; Hanna‐Kaisa Ellonen; Olli Kuivalainen Purpose The aim of this paper is to provide a multifaceted exploration of the motives and success factors of a magazine web site. Design/methodology/approach The paper presents an explorative single case study of a Finnish magazine...
