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Keywords: Mail surveys
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Journal Articles
An Investigation of the Effects of Three Variables in Response Rate of Mail Surveys
Available to Purchase
Journal:
Management Research Review
Management Research News (1985) 8 (1): 27–31.
Published: 01 January 1985
... in securing good returns. An Investigation of the Effects of Three Variables in Response Rate of Mail Surveys by Gurprit S. Kindra, K.L. McGown and Devinder Gandhi and Georges Benay In marketing research there are three primary methods for collecting data from consumers and industrial users: respondents may...
