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Keywords: Market choice
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Journal Articles
Journal:
Management Research Review
Management Research Review (2015) 38 (2): 149–165.
Published: 16 February 2015
... Franchising Entrepreneurship Internationalization Business strategy Market choice Geographical distance makes logistical support more difficult, especially when inputs have to be imported from the home country. In other words, transaction costs are likely to be high when the unit is physically...
