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Keywords: Market intelligence
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Journal Articles
Journal:
Management Research Review
Management Research Review (2022) 45 (10): 1275–1295.
Published: 28 December 2021
... validity of the scale. Originality/value The study develops a valid measure of MO with a major focus on market intelligence. The study proposes MO as a function of customer orientation, competitor orientation, inter-functional coordination and market intelligence which was largely ignored...
Journal Articles
Journal:
Management Research Review
Management Research Review (2020) 43 (11): 1371–1394.
Published: 13 May 2020
... research clusters: environmental scanning (ES), competitive intelligence (CI), market intelligence (MI), decision support (DS), analytical technologies (AT) and analytical capabilities (AC). The co-citation network exposed overlapping and divergent theoretical roots across the six clusters and permitted...
Journal Articles
Pawan Budhwar, Andy Crane, Annette Davies, Rick Delbridge, Tim Edwards, Mahmoud Ezzamel, Lloyd Harris, Emmanuel Ogbonna, Robyn Thomas
Journal:
Management Research Review
Management Research News (2002) 25 (8-9-10): 1–193.
Published: 01 August 2002
... their workforce – not even, in many cases, describing workers as assets! Describes many studies to back up this claim in theis work based on the 2002 Employment Research Unit Annual Conference, in Cardiff, Wales. © MCB UP Limited 2002 Market intelligence Process innovation Employee attitudes...
