...Rayees Farooq; Sandeep Vij Purpose The purpose of this study is to investigate the dimensionality of the market orientation (MO) scale. Design/methodology/approach This is a firm-level study. A purposive sample of 400 firms (with 2–3 key informants from each firm) has been taken to study...

...Abdullah Al Mamun; Muhammad Mohiuddin; Syed Ali Fazal; Ghazali Bin Ahmad Purpose This study aims to examine the effect of entrepreneurial and market orientations on consumer engagement and the performance of manufacturing small- and medium-sized enterprises (SMEs) under the premise of the resource...

...Shampy Kamboj; Zillur Rahman Purpose This study aims to observe the association between market orientation (MO), marketing capabilities and sustainable innovation and to determine the contributions of marketing capabilities, sustainable consumption and competitive advantage as mediators. Design...

...Ying-Pin Yeh Purpose To enhance their competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in advancing the level of service performance. This paper aims to explore how supermarket retailers select and implement market orientation (MO) and service...

...Kenneth Wilburn Green; Lisa C. Toms; James Clark Purpose This study aims to assess the impact of an established market orientation on the implementation of green supply chain practices and environmental performance. Design/methodology/approach Data collected from 225 manufacturing managers...

...Mike Chen‐Ho Chao; John E. Spillan Purpose This paper aims to investigate the link between market orientation and performance of US and Taiwanese small‐ and medium‐sized enterprises (SMEs). This study is primarily centred on empirically investigating two issues: test the effectiveness of MARKOR...

...David R. Low; Ross L. Chapman; Terry R. Sloan Purpose This study aims to explore the nature of the interactions between two strategies, innovation and market orientation. By examining the components of these constructs the paper seeks to identify key components of market orientation...

...Nusrah Samat; T. Ramayah; Norizan Mat Saad Purpose The main purpose of this study is to explore the relationship between total quality management (TQM) practices and service quality as well as the relationship between TQM practices and market orientation. Design/methodology/approach Structured...