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Keywords: Market segments
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Journal Articles
Journal:
Management Research Review
Management Research Review (2016) 39 (7): 786–802.
Published: 18 July 2016
...Rhiannon Lord; Nicola Bolton; Scott Fleming; Melissa Anderson Purpose The purpose of this paper was to review the effectiveness of telephone interviewing for capturing data and to consider in particular the challenges faced by telephone interviewers when capturing information about market segments...
