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Keywords: Marketing concepts
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Journal Articles
Journal:
Management Research Review
Management Research News (2000) 23 (5-6): 55–72.
Published: 01 May 2000
... of the interrelationships which exist between different widely examined classical consumer concepts and provides some discussion regarding the findings including areas for further comparison. © MCB UP Limited 2000 Consumer behaviour Marketing theory Marketing concepts Volume 23 Number 5/6 2000 Biographical...
