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Keywords: Marketing opportunities
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Journal Articles
The WTO, marketing and innovativeness capabilities of Vietnamese firms
Available to Purchase
Journal:
Management Research Review
Management Research Review (2011) 34 (6): 712–726.
Published: 24 May 2011
... as an important event for Vietnamese firms. The findings of this study suggest expected WTO opportunities play an important role in strengthening marketing and innovativeness capabilities, and subsequently, on business performance. Marketing Innovation Business performance Vietnam Marketing opportunities...
