... Publishing Limited Licensed re-use rights only Absorptive capacity Business analytics Rational marketing decisions Micro small and medium-sized companies Organizational learning Marketing strategy In the past, the greatest challenge in making good decisions was the limited availability...

... Group Publishing Limited 2012 United States of America Consumer behaviour Marketing strategy Green marketing Brand commitment Societal marketing Skepticism Sustainability Thus, far our theorizing suggests that brand commitment will help a firm mitigate the negative consumer...

... the data used in our empirical analysis. © Emerald Group Publishing Limited 2011 Consumer behaviour Customer loyalty Brand loyalty Marketing strategy Customer retention Though popular, these dichotomous classification approaches are subject to the following limitations...

... Marketing strategy Video games Computer applications Organizational innovation “It's the next big thing!” How many times have we heard the mantra and asked ourselves, “is this it?” The internet? The web? Web 2.0? HD‐DVD? Real estate? Now, virtual worlds have been lauded as “the next big thing...

...Onur Arugaslan; Sherry L. Jarrell Purpose The purpose of this paper is to test whether product market strategies have any effect on managerial shareholdings, leverage usage and firm diversification. Design/methodology/approach The paper focuses on a sample of US manufacturing firms and defines...

... competitors. Strategic management Sustainable development Competitive advantage Marketing strategy China For two decades, China has maintained a high growth rate because of the reforms, which accompanied the Open Door policy of the late 1970s. A rapid increase in the number of enterprises...

... press coverage to trace the evolution of the hip‐hop music industry in the USA and discuss aspects of the marketing strategies of key players in the industry. Additionally, the strategic response of dominant firms to their success within the industry is explored. Findings Hip‐hop music and its...

... 2004 Marketing strategy Retailing United Kingdom Developing Customer Relationships Through Fair Trade: A Case Study from the Retail Market in the UK by Peter Jones, Daphne Comfort and David Hillier Introduction In their recent marketing text designed for practicing managers McDonald...

... polychronicity. Examines the literature on this subject with particular reference to Internet marketing. Generates a number of hypotheses for future research. © MCB UP Limited 2001 Consumer behaviour Market research Time New product development Marketing strategy Volume 24 Number 6/7 2001...

... changes on the industry in the 1980s. Characterizes the development of differentiation of focus strategy in an attempt to shed light on the market effectiveness of strategic development for industrial organizations. © MCB UP Limited 2001 Life insurance USA Ethnic groups Marketing strategy...

... to contribute to a sustainable development. Discusses how Groundwork has sought to incorporate marketing into its business planning, examining to what extent this marketing thinking is influenced by Groundwork’s central focus on relationships. © MCB UP Limited 2001 Marketing strategy Charities...