...Thawatchai Jitpaiboon; Ramesh Dangols; James Walters Purpose This paper aims to examine the interrelationships among cooperative relationships (CRs), mass customization (MC), and organizational performance using structural equation modeling (SEM) methodology. Design/methodology/approach...

...Anders Haug; Klaes Ladeby; Kasper Edwards Purpose Most mass customization literature focuses on the move from mass production to mass customization. However, in some literature engineer‐to‐order (ETO) companies are also claiming to have become mass customizers, although it can be questioned...

... decisions in their pursuit of a mass customization strategy within a specific market. Originality/value The originality comes from the way the properties that should be displayed by the technologies used in furniture manufacturing enterprises to develop agility are drawn together. © Emerald Group...