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Keywords: Media
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Journal Articles
Journal:
Management Research Review
Management Research Review (2020) 43 (11): 1441–1459.
Published: 09 June 2020
... of investor sentiment and outlines the role of its factors (herding, media factor, advocate recommendation and social interaction) during the investment decision-making process. Design/methodology/approach In this paper, data were collected using a structured questionnaire survey from Indian individual...
Journal Articles
Journal:
Management Research Review
Management Research News (2001) 24 (8-9): 35–44.
Published: 01 August 2001
... Advertising Newspaper publishing Media Gulf States Advertising effectiveness Volume 24 Number 8/9 2001 Biographical Note is VisitingSecil Tuncalp Professor, Bilkent University, Faculty of Business Administration, Department of Management, 06533 Bilkent, Ankara, Turkey. Newspaper Advertising...
