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Single startup's failure to reshape individual/institutional memories to create a pen computer world: Memory management disequilibria dimensions (MD)2 protocol

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George K. Chacko
Journal: Management Research Review
Management Research News (2006) 29 (5): 252–272.
https://doi.org/10.1108/01409170610674392
Published: 01 May 2006
...George K. Chacko Purpose The singular success of Louis V. Gerstner, Jr. in rescuing IBM from dismemberment and destruction in terms of his shifting the institutional memory of 300,000 employees from corporate politics to customer service focus, has been expalined memory management explain failures...
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