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Keywords: Mixed methods
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Journal Articles
Journal:
Management Research Review
Management Research Review (2011) 35 (1): 52–68.
Published: 16 December 2011
...Sara Parry; Beata Kupiec‐Teahan; Jennifer Rowley Purpose The aim of this article is to develop an understanding of marketing and customer relationships in software SMEs (small to medium‐sized enterprises) using a mixed methods approach. Design/methodology/approach The methodology combined...
