.../approach A longitudinal multiple case study design was adopted to extract rich data from interviews conducted with nine Russian SMEs during the first two waves of the COVID-19 pandemic. Findings The results suggest that: SMEs with utilitarian organizational identity choose proactive strategic...

... the underlying rationale in development of green service offerings. Design/methodology/approach This article takes a logistics service provider's perspective and is based on a multiple case study of six companies. The analysis is based on cross‐case analysis, and empirical, as well as theoretical, pattern...