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Keywords: Negative brand relationships
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Journal Articles
Journal:
Management Research Review
Management Research Review (2024) 47 (12): 1901–1915.
Published: 12 August 2024
...@pucp.edu.pe 20 06 2023 08 09 2023 27 03 2024 24 04 2024 04 07 2024 22 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Brand hate Services Gender Consumer–brand relationships Negative brand relationships...
