...Robin Pesch; Ricarda B. Bouncken; Sascha Kraus Purpose – Firms build new product development alliances to cope with the demands of continuous and rapid new product development. Such alliances allow surplus access to complementary capabilities and knowledge. However, the successful use...

... polychronicity. Examines the literature on this subject with particular reference to Internet marketing. Generates a number of hypotheses for future research. © MCB UP Limited 2001 Consumer behaviour Market research Time New product development Marketing strategy Volume 24 Number 6/7 2001...