...Lewlyn L.R. Rodrigues; N. Dharmaraj; B.R. Shrinivasa Rao Purpose New product development (NPD) project is an organizational competitiveness strategic weapon. Yet, many NPDs projects fail due to the dynamic nature of critical success factors such as time, cost, quality, and scope. Scope and change...

...Ronald McTavish Future research into forecasting and its relationship with new product planning will benefit from a more thorough analysis of the decision‐making processes involved at the micro‐level. Decisions to develop and introduce new products are predicted upon a corporate decision maker's...