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Keywords: Parametric measures
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Journal Articles
Journal:
Management Research Review
Management Research News (2008) 31 (5): 311–323.
Published: 25 April 2008
... to evaluate are: (1) how much the use of the idea fosters customers' loyalty; and (2) how much the idea is customized or customizable by the final users. © Emerald Group Publishing Limited 2008 Competencies Electronic commerce Parametric measures Business formation Decision...
