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Keywords: Perceived knowledge
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Journal Articles
The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
Available to Purchase
Journal:
Management Research Review
Management Research Review (2024) 47 (10): 1626–1653.
Published: 18 June 2024
...Matti Haverila; Kai Christian Haverila; Caitlin McLaughlin; Akshaya Rangarajan; Russell Currie Purpose Against social cognitive and social exchange theories, this research paper aims to investigate the significance and interaction between perceived knowledge, involvement, trust and brand community...
