... the measurement and structural models, while moderation analyses examined the roles of perceived risk and trust. Findings Perceived ease of use ( PEOU ) positively influences adoption and perceived usefulness. Trust strengthens the PEOU–adoption relationship, whereas perceived risk weakens the PEOU–usefulness...

... platform (SNP) selection. Design/methodology/approach The Technology Acceptance Model’s (TAM) factors of perceived usefulness (PU) and perceived ease of use (PEU) as drivers of Latino/Hispanic entrepreneurs’ social network platform selection are examined as well as the effect of SMA on revenue. Data...

...Joseph Vella; Albert Caruana Purpose The purpose of this paper is to seek to understand service providers and their intentions to use their organization's customer relationship management (CRM) technology. The paper identifies perceived usefulness and perceived ease of use as key elements...