Keywords: Pharmaceuticals industry
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Journal Articles
Journal Articles
Management Research Review (2011) 34 (1): 17–33.
Published: 28 January 2011
... practices are contingent upon how isomorphic pressures are coped with and how the institutional arrangements are utilized during the merger. Originality/value This paper contributes to the discussion on institutional influence on CRM in network organizations. In the pharmaceutical industry and related...

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