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Keywords: Relationship marketing outcomes
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Journal Articles
Journal:
Management Research Review
Management Research Review (2012) 36 (1): 50–65.
Published: 14 December 2012
... and its impact on relationship marketing outcomes. The purpose of this paper is to examine the differences of relationship proneness and its effect on relational satisfaction, relationship commitment and benefits between consumers from north and south of mainland China. Design/methodology/approach...
